There are many options to consider when staging your home, and many different providers in the Austin/Central Texas market. We believe that a professional stager should offer a few major features, as follows.
Inventory – The Ability to Create A Beautifully Staged Environment
Professional stagers can create a room or a home in various ways. Some stagers will simply dress up the existing furniture and make minor tweaks to the décor (change paintings, etc.). Others will rent furniture, oftentimes creating a similar look and feel for every property they stage. At The Staging Guy, we take a different approach. We maintain a massive inventory of furniture, fixtures, bedding, and other household accoutrements that allow us to create rooms that will not only pop but will match our knowledge of what the buyer in that area is looking for. Our track record shows that taking such a specific approach results in a higher sales price and less days to sell…and The Staging Guy achieves better results than inferior staging methods!
Tailored Approach – One Size Does NOT Fit All
The next thing to consider when picking a stager is their process and the factors they consider when staging the property. Many stagers will take a simple approach by which they update the furniture to a cleaner, more up-to-date look and make generic tweaks to wall treatments and paintings. Sounds like a great step forward, right? It is…but stopping there literally leaves money on the table. To properly stage a home means making it as appealing to the prospective buyer as possible.
Targeted Buyer Demographic
Appeal to the prospective buyer means first knowing who that prospective buyer is. We take a methodical approach to understanding what we call the “Targeted Buyer Demographic.” This is a detailed understanding of the buyer profile for a given neighborhood that takes into account neighborhood-level preferences, recent sales activity, and analyzing what works in that area. This aspect of our approach is one of The Staging Guy’s key unique differentiators, and not something you’ll find everywhere.
Creating an Emotional Connection
We then create a plan tailored to the Targeted Buyer Demographic and then stage the property to not only amaze them, but to create a space that they can see themselves living in! That’s really the purpose of staging…making the house a home that the prospect wants to move into, right away. At The Staging Guy we pride ourselves on that tailored approach. We’ve been in Austin long enough to deeply understand neighborhood nuances, and we have the skills and resources (like inventory) to make the stage as effective as possible.
No Phone Quotes
One dead giveaway that a stager isn’t taking a tailored approach is providing a quote over the phone, sight unseen. There’s no way to quote the cost without seeing the property and understanding what it will take to maximize its value. But the good news is that a proposal is FREE of charge.
Experience – Some Things You Only Learn Over Time
It goes without saying, but let’s reiterate it anyway. Staging is a business that requires local knowledge and a deep history understanding the real estate market. At The Staging Guy we bring a c 18+ years of experience in the Austin market. Those years of experience mean that we have instinctual knowledge about neighborhoods, the market, and what works where. So, whether you choose us or someone else, make sure you’re picking someone who knows the Austin realty market.
Lots to think about when staging your home, but we can make the decision very easy. Just call us and we’ll stage your home to the maximize its potential and get you very top dollar in the shortest time!
