Great question! There are many perceptions and some misperceptions about staging, and even many experienced real estate gurus aren’t familiar with the concept. Said simply, staging is the act of preparing a property to sell by improving and enhancing its outward and inner appeal. Those enhancements can include everything from cleaning the outside windows and trimming the trees to what we specialize in: Making the interior as appealing as possible to the prospective buyer, or what we call the “Targeted Buyer Demographic”. The Staging Guy’s specific eye to regional and even neighborhood level preferences is one of our unique selling points, but we’ll get into that more in another post.
Making the Property Shine
Glossing up the interior can involve a variety of different steps, and it varies between occupied and vacant properties. It begins with making sure that the property is thoroughly cleaned and the surfaces sparkle. The next step is the big one, and it involves creating rooms that will form an emotional connection between the prospective buyer and the property.
The goal is a look and feel in the home or commercial property that will have the highest likelihood of resonating with prospective buyers in that neighborhood. Think about it: While Aunt Mildred’s ashes in the urn on the mantle and the stuffed deer head from your Dad’s epic hunting trip in 1982 mean home to you, the buyer might have different tastes. All joking aside, we all have our unique preferences and likes, and most our homes feature decorations that have sentimental value like family pictures and mementos from our travels. Staging replaces those more personal touches with décor that will make the buyer see herself or himself in your home and form that emotional connection.
Those look and feel updates include tweaking the artwork and wall hangings, and most importantly, selecting the right furniture and arranging it appropriately. We also highlight the positive aspects of a property while minimizing any negatives such as unattractive views, unsightly neighbors’ lawns or vehicles, downplay the impacts of busy streets front or back, etc.
the target audience falls in love with. This means that to be effective, the staging effort must be tailored to the preferences and nuances of the local area. What appeals in Round Rock may not dazzle in Tarrytown. Every neighborhood has its unique buyer set, and The Staging Guy’s process is based on knowing those differences and how to make them work for the seller and her or his agent.
You may be thinking, that all sounds great, but why should I care? The Austin market is so hot, by the time my “FOR SALE” sign hits the yard the house will be sold. It might surprise you, but our experience and general research both show that despite that hot market, a staged home generally sells for 3-5% more than a non-staged home, while the cost is a fraction of that amount. Staged homes also sell 30-40% faster than non-staged homes.
So…home staging will help you achieve a higher sales price for your home, delivering a powerful return on investment. No brainer, right? But how do you pick the right stager? More on that in this post.