The luxury market in Austin has been nothing short of dazzling the last couple of years. Property values have jumped double digits and buyers are practically running to listing agents with cash in hand. We saw the market start off strong for the first half of 2017 – now all we see are price reductions coming across the wires. Homes stay on the market much longer than recent history and the pressure on pricing has definitely had an impact to sellers in the $1M+ price range.
Has it completely dried up? No, but it definitely is no longer “dazzling”. Listing agents are reporting little to no traffic going thru their high-dollar listings, and that naturally leads to disgruntled (or even angry) sellers.
With buyers heading to areas just outside of Austin (Lakeway and Dripping Springs come to mind) to find more “bang for the buck,” it becomes imperative that luxury priced homes outshine their competition now more than ever.
This, of course, is where the team at The Staging Guy comes in. There are several lovely homes on the market (we do keep track with the help of our in-house real estate agent), some do not need any spritzing up.
Vacant homes, no matter how stunning the curb appeal or how beautiful the pool area displays in pictures, turn off potential buyers with empty rooms. 95% of buyers are not able to visualize how to live in an empty space and there’s no emotional connection to the home. The slowdown in the luxury market in Austin is real. If you have a vacant home in the $1M+ price point you should start to explore staging that property.
Home staging is such a small investment compared to the significant price reductions we have seen for several properties over the last few months. If you have moved on to a new place to call home (whether local or in another state/country), give us a call (512) 356-9399 or reach out via email to firstname.lastname@example.org. One of our expertly trained property stagers can stop by the property and provide a no-cost proposal for staging key areas of the home.
You can see many sample of our work on our portfolio. We also have relationships with several other trades that may come in handy for making your vacant property “dazzle” again. Our team will be happy to coordinate/oversee those trades as well – all suggested efforts will be highlighted in the no-cost proposal.
Do not let the slowdown in the luxury market in Austin get the best of you. Everyone’s objective is to make your property shine above the rest and get the best price as quickly as possible!