Many experienced Realtors in the Austin area and the country aren’t familiar with the benefits of home staging. Realtors often have a preferred process that they like to use when selling a home, and if they haven’t taken advantage of staging in the past, they may not be inclined to start doing so.
In reality, professional staging can help Realtors sell their homes faster and at a higher price, both accelerating their sales process and impressing their client at the same time. And when you’re partnered with the right staging company, the staging effort will be easy to work with and won’t get in your way. First and foremost, studies show that professional staging can increase the sales price by 3-5% and sell 40% faster! This means that you, the Realtor, can reduce the amount of time you need to spend on each home AND allow you to sell more properties in a given year. We will make sure that we get in and out before you start showing the home, so The Staging Guy® won’t get in your way.
There are several common objections and misconceptions regarding staging:
- Professional staging is expensive: It’s important to look at staging as an investment, not a cost. Staging often raises the purchase price by several percentage points, and because the investment is usually a fraction of that increase, it’s usually a worthwhile investment. The added benefit of selling the home faster is great for both you and the client: The client gets the sales proceeds in hand faster as do you.
- Professional staging takes control away from me: A good stager like The Staging Guy® will work as closely with you as needed, and coordinate whenever necessary. That said, we also bring a great deal of institutional knowledge about selling in specific Austin neighborhoods, so we can be an asset to help your efforts. Finally, we’re a full-service firm and so we handle all of the actual staging work ourselves, without any need for your involvement. You won’t know we’re there, you’ll just see a beautiful property that will show really well.
- My client won’t agree to the cost: While professional staging may or may not be a new concept to your client, it’s not hard to explain the value. We can help navigate the specifics of a situation, but generally speaking it’s as easy as explaining the price increase and shorter time on market.
- Professional staging is only for luxury properties: This is a misconception, pure and simple. Staging may be a little bit more common at the luxury end of the market, but the same principles apply to both luxury and non-luxury properties. Stay tuned for a separate blog post focused on this issue.
Still unsure if professional staging makes sense? Give us a call at 512-356-9399 and we can discuss any concerns you may have. The best proof will be our success on your next sale!